iSnack 2.0 = Toast
The online community has absolutely toasted the new iSnack 2.0 launched by Vegemite during the AFL Grand Final coverage on Saturday. Viewers amidst cheering on their favourite team took to the Internet and made their views known. iSnack 2.0 = iSuck 2.0.
Within minutes users of the popular service Twitter had labelled the new product name as #vegefail. Facebook and blogs were soon awash with negativity, with some marketing experts questioning whether this whole campaign is actually a stunt, such is the ‘epic fail’ so far.
As I write this post… the Australian is now reporting that they have actually stuck the knife in to the name and killed it off!! Power to the people!
http://www.theaustralian.news.com.au/business/story/0,28124,26146481-7582,00.html